One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks.

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers.

You can’t afford to lose business data. It takes away the trust of your clients, leading to loss of revenue. Cybercriminals are here to stay, so it’s more important than ever to utilize tight security measures to keep your business data safe. Still, some hackers may have advanced cracking skills, or are really determined to break into your network, so it’s a good idea to use the following methods for safeguarding your corporate data.

Many business owners tend to ignore the server room or pretend that it doesn’t exist. But this won’t change the fact that it can wreak havoc on your electric bills. Before you suffer, read this article to lower your energy bills. 

Perform an energy audit

There’s a good chance your IT staff has never thought about how much energy your server room and data center are consuming.

In today’s world, staying connected means having a strong internet connection and a feature-packed smartphone. But you may discover that your internet-based apps are loading much more slowly after using your handset for just a few months. Learn four possible reasons why your phone’s internet speed is lagging.

Arranging meetings that work with everyone’s schedules is a pain — especially if participants don’t work in your office. A calendar that is easy to share publicly simplifies everything from scheduling calls with clients to quarterly meetings with business partners.

In 2017, Hurricane Harvey hit Texas and certain parts of Louisiana the hardest. In the same year, Hurricane Irma devastated companies in Florida, Georgia, and South Carolina. During uncertain times, a disaster recovery (DR) plan is what saves companies from power outages and massive revenue losses.

Cybersecurity is everyone’s responsibility. But you don’t need to be an IT expert to know how to protect yourself from a cyberattack. To help you get started, here are helpful terms you need to know so you’re not left in the dark, whether you’re teaching yourself how to update your anti-malware, updating your systems, or consulting your tech support.

Virtualization has become commonplace in small- to medium-sized businesses (SMBs). After all, the idea of gaining the benefits of having an IT infrastructure without actually having to purchase pricey and space-consuming physical equipment makes it an appealing option.

Office 365 has become the go-to all-in-one tool for businesses in recent years. With different Office 365 plans — Business, Business Premium, Enterprise E1, E3, and E5 — you can have a set of services and features that are perfect for your business.